😄CLIENT : ALLTRICKS x NIKE

📅DATE : JUIN 2024

📍PLACE : PARIS

📝PROJET : COMBINE PRODUCT LAUNCH AND BRAND EXPERIENCE

📢THE CHALLENGE : Create a brand experience for a female target group to support the launch of the Nike Pegasus 31 at a specialist running retailer.

👍THE RESULTS: Conceptualization, production and organization of an event. Over the course of an afternoon, mothers and children were able to test the new Nike running model and share emotionally-charged moments (treasure hunt, custom tee-shirt, conference, running and yoga session...).
At the same time, thanks to a strong, uncluttered scenography, a presentation and product testing area was set up.
Results: 80 participants (Mother-Child Duo) (e) and numerous social media spin-offs for the distributor.

🎥 Check out the event's story :
➡️Click HERE

©️: Photo Credit : @Maxim Sicard
© A project managed by the Brand Experience division of Agence IS.

About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...