😄CLIENT : INTERSPORT

📅 PERIOD: AUGUST TO SEPTEMBER 2024

📍PLACE : PARIS

📝PROJECT: UNLOCK THE GAME

📢CHALLENGE: Supporting the retailer in creating a retail experience in spaces showcasing flagship products/brands.

👍RESULTS: Creation of a multi-brand experience to animate flagships within product enhancement systems that encourage customers to get involved. The agency's remit included the bespoke development of the digital solution, the design of the device and the complete production and animation.

In figures: In figures*: 6 weeks of activation in the 2 Paris flaghisps, the Châtelet-les-Halles and Paris-République strores. Several thousand visitors tried to unlock the safe to win the product inside from the Adidas, New Balance and Reebok brands. And, of course, there were a few lucky winners who will be able to take on the back-to-school season with top-notch equipment !


© A project managed by the Corporate division of Agence IS.
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📷 @Maxim Sicard

About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...