😄CLIENT : ASICS

📅 PERIOD : SEPTEMBER - OCTOBER 2024

📍PLACE : FRANCE

📝PROJECT : RUNNING MOOVE YOUR MIND

📢CHALLENGE : Create an innovative and memorable activation that enhances brand awareness while directly engaging a sports audience (from beginner athletes to avid runners) to showcase and test the brand's products.

👍RESULTS :
A 10-stops tour across 6 regions, held in high-traffic locations (shopping malls, public squares, sports stores, stadiums) during the key back-to-school and sports club season. This project combined product promotion, event-driven experiences, and brand awareness enhancement.

In summary, a roadshow that enabled thousands of immersive product tests through a treadmill experience tailored to different intensity levels: ZEN (calming walk), WELL-BEING (rhythmic jogging), or INTENSIVE (high-effort challenge), designed to offer users a personalized and engaging experience.


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© A project managed by the Brand Experience division of Agence IS.
About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...