• 😄CLIENT : SCHNEIDER ELECTRIC

📅 PERIOD: MAY - JULY 2024

📍PLACE : FRANCE

📝PROJECT: NATIONAL ROADSHOW ''THE GREEN ROAD''

📢LE CHALLENGE: Design and product a new edition of the national roadshow “LA ROUTE VERTE”, with an ever more eco-responsible approach..

👍 THE RESULTS: After a highly successful 2023 event, our teams are back on the road in 2024 with an innovative, tailor-made event plan to stage more than 130 events across France, bringing together nearly 6,000 craftsmen, electricians, distributors and electrical installers.

As mobile and eco-designed as ever, our presentation modules have been designed to be towed by 100% electric vehicles (versus hybrids in 2023) with 4 ID Buzz Cargo by Volkswagen to meet installers and dealers.

Thanks to our mastery of the production chain, our teams imagined and assembled 4 customized product presentation modules, taking up the challenge of consuming the tiniest quantity of profiles, aluminum panels, wood or electrical wires...

On the agency's agenda: conceptualization, design, production, organization of national roadshows, communication, 360° project management.

On the agency's agenda: onceptualization, design, production, organization of national roadshows, communication, 360° project management. tour deployment.

🎥 : Discover the event :

➡️Aftermovie : CLICK HERE

🔗Discover other projects for SCHNEIDER ELECTRIC

© A project managed by the Brand Experience division of Agence IS.

About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...