😄CLIENT : YONEX (BDE)

📅 PERIOD: DECEMBER 2017

📍PLACE : PARIS

📝PROJECT: THE LEGENDS’VISION WORLD TOUR BY YONEX

📢LE CHALLENGE: Conceptualize and produce the French stage of the Legends Vision Tour by Yonex. 1 goal : promote Badminton to the general public in France and more particularly to young sportsmen and women.

👍RESULTS: Creation of an event in the legendary Hall of Wagram where the greatest Badminton champions will be gathered for a day of demonstrations, sports shows and workshops, product testing, etc. The concept offered by Infiniment Sport is based on a desire to break the codes of traditional sports show. The objective is twofold, to create a maximum of proximity between the participants and the champions and to strive to combine excellent sport practice with a practice accessible to all.

🎥Discover the event : Film Officiel

© A project managed by the Sport division of Agence IS.

About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...