😄CLIENT : STRAVA

📅 PERIOD: AUGUST 2022

📍PLACE : CHAMONIX

📝PROJECT: BRAND ACTIVATION

📢CHALLENGE: Support the brand to activate its presence as a partner of the UTMB® MONT BLANC.

👍RESULTS: To create the brand visibility on the biggest trail event in the world, the UTMB® MONT BLANC, and to present the new functionalities of the application, the agency organized a public relations event with an evening party for the target community. On the program: creation of a STRAVA ' House for an evening with conference, DJ set, open bar, bbq, goodies,... And the next day, a Trail / Rando experience dedicated to the press and influencers to discover the trails of the race and test the photo / video functions ending with a lunch at altitude facing Mont Blanc.

© A project managed by the Brand Experience division of Agence IS.

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📷 6.77 Production / Luke Webster

About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...