😄CLIENT : ASICS

📅 PERIOD: DECEMBER 2023

📍PLACE : PARIS

📝PROJECT: THE INTERSPORT' PARTNERS PARTY

📢CHALLENGE: Support the brand to promote its presence as a major commercial partner among Intersport buyers.

👍RESULTS: During the Intersport brand's purchasing days, the agency took on a great challenge for the end of the year. Namely: organize an exceptional and essential evening for the presentation of the ASICS 2024 strategy.
The concept: an immersion in the heart of Japan with ASICS
The result: an elegant scenography with the creation of a real market with Japanese flavors, exquisite product assortments respecting the theme and fun activities to create a unique atmosphere. All enhanced by the inspiring presence of @leonieperriot sharing her experience a few months before the Paris Olympics.

© A project managed by the Corporate division of Agence IS.

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📷 @Maxim Sicard

About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...