😄 CLIENT : NIKE

📅 PERIOD : JUNE 2023

📍PLACE : PARIS

📝PROJECT : NIKE PEGASUS 40 ACTIVATION

📢 THE CHALLENGE : Imagine a scooter to meet Parisian runners to promote the Pegasus 40 and the NRC application. All this by offering them local servicing (coffee, fruit juice, cereal bars, massage roller, gun, running advice, presentation of the application, etc.)

👍 THE RESULTS : The creation and production of a flamboyant scooter, vibrant with creativity, which turns heads and triggers smiles as it passes. Impossible to resist to take a 📸 and immortalize this moment and immerse yourself in the DNA of the Pegasus 40 🚀🔥. An exploitation every Saturday of the Nike Run Club sessions at the Les Halles store, as well as in the streets of Paris.

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© A project managed by the Brand Experience division of Agence IS.

About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...