😄CLIENT: ASICS

PERIOD: APRIL 2021

📍PLACE: TOURS

📝PROJECT : COURSE BE(AT) YOUR PERSONAL BEST

📢LE CHALLENGE : Combining a product launch with the production of an international sporting event in an exceptional health context.

RESULTS: The setting up of a closed-door event, with 2 5km and 10km races approved by World Athletics and FFA, reserved for 35 international athletes with a leading ambassador, Julian Wanders, for a European record attempt.

Production, scenography, hospitality, with the creation of a complete sanitary bubble (testing protocol, sanitary protection,...) for our team.

Exceptional results on a sporting level: 💥World's best performance of the year 2021 to date on 10 km Man and 5 km Woman 💥Record of France hope on 5 km 💥25 PB out of 33 athletes entered...

Major results on the media side: a live streaming of the 2 races followed by thousands of viewers around the world. Important media coverage (press, social networks, TV...)

🎥Discover the event :

➡️Recap Event

🔗Discover other projects for ASICS

© A project managed by the Sport division of Agence IS.

About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...