😄 CLIENT: ASICS

📅 PERIOD: APRIL 2023

📍PLACE: PARIS

📝 PROJECT : PARIS MOOVE YOUR MIND

📢 CHALLENGE : Supporting Asics in promoting its partnership with the City of Paris as part of its cross-cutting 2024 campaign.

👍 RESULTS: An annual programme combining events and sports coaching, entirely devised and produced by the Agency to promote the brand's action in favour of sporting activity, the fight against sedentary lifestyles and action in favour of mental health.
The programme includes a year-long activation with :
1. Free weekly training and running sessions for all levels, combined with mental coaching workshops.
2. XL training sessions combined with a festive programme (DJ, fooding, product testing, yoga sessions, etc.).
3. Targeted highlights with inaugurations, PR sessions, special ambassador sessions, etc.

In short, we can manage an activation plan for a running community of product and brand enthusiasts or new consumers looking for quality support at every level.

© A project managed by the Brand Experience division of Agence IS.

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📷 Crédit photo : @ Agence IS @Max Sicard @Quentinlab

About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...