😄 CLIENT: ANDROS

📅 PERIOD : MAY- DECEMBER 2023

📍PLACE : FRANCE

📝 PROJECT : PRODUCT LAUNCH : SPORTS NUTRITION RANGE

📢 CHALLENGE : Create a national event tour for the launch of the new range of the Andros brand by meeting amateur athletes who consume sports nutrition products. The mission for the agency: conceptualization and design of the stand, organization of the roadshow and operational deployment, negotiation of event partnerships.

👍 RESULTS: A tour of 5 dates (the 10km Adidas, the Vélo Vert Festival, the Ultra-Marin, the Parisienne, the ASICS SaintéLyon) covering the territory. In the end, the meeting of several thousand runners, cyclists, hikers, trail runners..., for a presentation of this new range of sports nutrition products. A complete range for consumption before, during and after a sports session. In summary, a tour combining product promotion, distribution of several thousand samples, event experience (tasting in cocktail mode, 3D virtual experience) and visibility - brand awareness.

📷 Crédit photo : @ Agence IS

© A project managed by the Brand Experience division of Agence IS.

About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...