😄CLIENT : IS SPORT
📅 PERIOD: MAY 2021
📝PROJECT: LES KMS POUR ELLES 2021
📢CHALLENGE: For the 7th edition, Les Kms Pour Elles become a digital sport challenge.
👍RESULTS: Sanitary context obliges, this general public event managed by the IS Sport team has taken a digital form by going out to meet its public. The concept is simple : run as many kilometers as possible in a week! No matter the pace, no matter the place, no matter the time, if you reach a minimum of 20 kilometers, the challenge is met.
The result is strong, more than 3,000 running enthusiasts signed up to take up the challenge, and have covered more than 60,000 kilometers. A major partnership with Nike Running for the use of the NRC app and the integration of the product launch of the Pegasus 38 into the device. When mass public event crosses brand activation, the result is there!
- A charity event: * thanks to this digital event, Agence IS was able to provide a check for 2000 euros to support the association @sportdanslaville and its leadership program which actively supports young girls from priority neighborhoods in their social integration and professional through sport. 👍 👍
🎥Discover the event :
➡️Film Récap Event
- Date :2021 - 05
- Hub :IS Sport
- Services :Digital expérience, Creative direction, Community management