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INTERSPORT

DIGITAL AND RETAIL ACTIVATION : RUGBY XV DE FRANCE JERSEY

IS Studio - 2019 - 10

😄CLIENT : LE COQ SPORTIF X INTERSPORT

📅 PERIOD : OCTOBER 2019

📝PROJECT : DIGITAL AND RETAIL ACTIVATION FOR RUGBY XV DE FRANCE JERSEY

📱CHALLENGE : Support the campaign for the new XV de France jersey "YOU ARE OUR JERSEY" within all Intersport stores via a dedicated trade action.

👍RESULTS : Conceptualization and creation of a digital challenge. Digital device relayed and supported by a POS program and product promotion in more than 200 corners of the brand. Result: several hundred connections to try to win prizes offered by the partner of the France team (balls, shirts, balls and shirts signed by the France team). A fun, differentiating, national challenge to create links with supporters, create traffic and animation at the point of sale.

  • Date :
    2019 - 10
  • Hub :
    IS Studio
  • Services :
    Field activations, Product launch, Trade marketing, Digital expérience, POS advertising and display, Graphic design 2D / 3D

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& many more!

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SPEEDOVINCI CONSTRUCTION FRANCE
ISOSTARNIKECOLASFITNESS PARKF.F.RGO SPORTINTERSPORTJORDAN